A good website has well-written, relevant content that is regularly updated, and a design that is intuitive and easy to use. However, many businesses struggle to build and maintain a strong web presence because they do not fully understand what makes a website successful.
A Good Website Has:
- A tagline clearly identifies what you do
- Consistent design and navigation on all pages
- Clear hierarchy of information
- Footer links at the bottom of every page
- Keywords that identify what your business does
- Easy-to-find contact information
- A method for gathering user data
- Content that is relevant, informative and motivates a visitor to act
- High rankings with major search engines
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