Effectively measuring site performance will enable you to accurately gauge ROI, and will aid in future decisions and strategy for evolving your site. Google Analytics is the most widely used website statistics service. The basic service is free of charge and a premium version is available for a fee. Google Analytics generates detailed statistics about the visits to your website.
Tracking visits is vitally important for a deeper analysis of your website. When you can reliably track visits, the additional statistics you can derive are some of the most informative and interesting.
A few are:
- Number of visits
- Average number of requests per visit
- Average duration of a visit
- Top referring organizations
- Top entry pages
- Top page durations
- Top exit pages
- Top referring URL’s
- Average number of users per day
- Most active day of the week
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