When it comes to social media for business, nothing compares to Twitter. Yes, you read that right – Twitter.
What about LinkedIn? you ask breathlessly. Too close-looped and multi-layered.
Or Facebook? Ditto, plus too much cocktail party thrown in.
Instagram? Great for images that resonate, but not for sharing powerful business ideas.
Here are six reasons to love Twitter:
- Brevity. A 140-character limit keeps content to the point. Tweeters find a way to say it shorter, and followers appreciate the fact that they can grasp content with no protracted discussion or soapboxing.
- Hashtags. Like supermarket express lines, hashtags allow you to move ahead of the masses bogged down with other social media and Google Oogling. Just click on a hashtag and view all manner of discussion on a specific subject.
- Audience. The potential for a simple tweet to reach thousands – or even millions – of people in a short time period is very real.
- One Size Fits All. Twitter is really a network that thrives on sharing information on any topic for anyone, from the curious, to the intrigued to the passionate.
- Efficiency. Twitter allows people to tweet or follow quickly, simply, with no messy permissions needed, and without a long-term commitment. It’s a purer channel of communication, traveled by individuals who share the Twitter ideal.
- Quality, Not Quantity. One meaningful, useful tweet is worth one hundred insignificant ones. When you tweet, aspire to be re-tweeted, the highest compliment on Twitter.
If you’re not using Twitter to disseminate ideas, concepts and trending thoughts in business, you’re missing a true opportunity to participate, learn and perhaps increase your own visibility.
