Inbound Links Improve Search Results

While optimizing the pages of your web site is important, you will improve your search results even more by having links from other sites to yours. Inbound links are a great source of referral traffic and they will influence your site's rankings as well. 

Google was the first search engine to include inbound links as a ranking factor. They view a link from one site to another as a "vote" for the destination site. The more "votes' you have the more your site is considered authoritative. Researching your competitors' links can reveal identifying link opportunities that be useful for you SEO.

Interactive Media Spending Approaches Television Spending

Advertisers will spend as much on interactive marketing as they do on television advertising by 2016. 

In the next couple of years, spending in search marketing, display advertising, email advertising, mobile marketing and social media will approach $77 million and represent over one-third of all advertising. Growth in interactive marketing can be attributed to:

Larger interactive teams. Marketers have much larger interactive staffs than they did three years ago. 

Endorsement of emerging media. Marketers are utilizing mobile, social and search marketing tools, transforming these technologies into mainstream market options.

Effectiveness of interactive marketing. Marketers are investing more in interactive channels because they believe that they will generate better results over time. 

Connecting with customers. Businesses are looking to create customized experiences across their customers' preferred touchpoints. Forrester Research projects that by 2015, smartphone use will grow 150% and 82 million people will own a tablet.