Without being taught, we learn to read a newspaper - the large bold text is a headline, the text under a photograph is a caption; these elements are called "conventions". Conventions are a set of accepted standards and norms that make it easier for people to process information. When it comes to the web, conventions are essential because they help visitors “feel at home” when visiting your website. Most websites adhere to a few important conventions and yours should to. The most common conventions are:
The logo should be at the top left corner of the page
This is the first place people will look to identify the site they are on.
Your logo should link back to your homepage
By clicking on the logo, visitors should expect to go back to your website home page.
Links are underlined and in a different color than regular text
Links are usually underlined and blue, but it has become common practice to match the color scheme of the site.
The navigation is consistent and predictable throughout the site
Consistent navigation means that it is always at the same place, usually across the top (horizontally) or along the left side (vertically).
Conventions are visual shortcuts, capable of conveying complex information with the simplest visual cues.
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