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Wednesday, December 26, 2012

The Importance of Search Engine Optimization for Your Site


Search Engine Optimization is important because it helps to make your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, it is difficult for them to process a web page the same way a person does. SEO helps the search engines determine what each page is about, and how it may be helpful to a user.

All major search engines operate on the same principles—automated search bots crawl through your website, follow links and index content, and store this information in in massive databases. The data is retrieved and displayed when a users initiates a search.

Consider these facts:

  • 70-80% of users ignore the paid ads, focusing on the organic results.
  • 75% of users never scroll past the first page of search results.


Optimizing Your Website for Search Engines
The rules of SEO and organic search marketing are constantly changing. In the past, SEO specialists focused their attention on keyword-rich content, meta title tags that accurately describe your product or service, and inbound links from other relevant websites. Today, SEO is driven by fresh, updated content where search engines are giving more credit to those who demonstrate authority and expertise in their industry which is reflected by certain keywords, and by articles and blogs.

The Importance of Social Media
One of the most neglected components of SEO is the alignment of your search engine optimization strategy with social media activity. Google analyzes Facebook "shares" and Twitter posts for determining search rankings, so a powerful online social presence is important for your business to get noticed. Social Media Optimization is not a one time process, but an ongoing campaign that constantly drives quality visitors to your site.

In order to work, SEO must be a continuous process. It's not enough to build and optimize a website, you need to commit to a strategy that includes an on-going plan to regularly add original content and integrate social media sites.



Posted by kathleen sullivan at 11:29 AM
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13 comments:

Lawyer SEO said...

Search Engine Optimization is very necessary to promote our site on Google, Thanks for giving chance to share own thought with us. Keep sharing like this.

August 28, 2013 at 7:38 AM
Anonymous said...

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August 29, 2017 at 11:57 AM
One Man Service said...

thanks

January 11, 2019 at 5:25 AM
seo link building said...

There are four main types of SEO or search engine optimization, all aimed at helping you earn greater visibility in search results:
White Hat;
Black Hat;
Grey Hat; and.
Negative SEO.

January 11, 2019 at 5:26 AM
Matthew BRad said...

Thanks for this well-explained article. No doubt in this SEO is much important for a website to appears on top in search engines. If you have a website and it's not appearing in Search Engines then there is a problem in SEO of your website. Don't worry I would like to suggest a Digital Marketing Agency who will help to get appear your website on search engines. Visit Here to get best SEO Services.

June 16, 2020 at 1:55 AM
James S said...

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June 23, 2020 at 2:41 AM
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July 9, 2020 at 1:14 PM
THE SEO PEDIA said...

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September 29, 2020 at 12:59 AM
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