The Importance of Search Engine Optimization for Your Site

Search Engine Optimization is important because it helps to make your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, it is difficult for them to process a web page the same way a person does. SEO helps the search engines determine what each page is about, and how it may be helpful to a user.

All major search engines operate on the same principles—automated search bots crawl through your website, follow links and index content, and store this information in in massive databases. The data is retrieved and displayed when a users initiates a search.

Consider these facts:

• 70-80% of users ignore the paid ads, focusing on the organic results.
• 75% of users never scroll past the first page of search results.

Optimizing Your Website for Search Engines
The rules of SEO and organic search marketing are constantly changing. In the past, SEO specialists focused their attention on keyword-rich content, meta title tags that accurately describe your product or service, and inbound links from other relevant websites. Today, SEO is driven by fresh, updated content where search engines are giving more credit to those who demonstrate authority and expertise in their industry which is reflected by certain keywords, and by articles and blogs.

The Importance of Social Media
One of the most neglected components of SEO is the alignment of your search engine optimization strategy with social media activity. Google analyzes Facebook "shares" and Twitter posts for determining search rankings, so a powerful online social presence is important for your business to get noticed. Social Media Optimization is not a one time process, but an ongoing campaign that constantly drives quality visitors to your site.

In order to work, SEO must be a continuous process. It's not enough to build and optimize a website, you need to commit to a strategy that includes an on-going plan to regularly add original content and integrate social media sites.