5 Reasons Why You Need A Marketing Communications Agency

If your B2B firm is like other organizations, you periodically re-evaluate whether or not specific arrangements and initiatives are working for your business. And chances are good that your marketing is on that list. But before you discount the use of an outside agency – with excuses like “We have an in-house department” or “We have an IT guy that can re-design our website”, or “Our sales department is doing a great job without a dedicated program” – take a moment to consider that even the largest B2B corporations work with external MarCom firms from time to time.

Here are 5 reasons to hire outside marketing agency assistance:

1. Creative that resonates with your target audience.
I know, you think that’s counterintuitive, since no one knows your customer better than you. That may be true, but your close proximity to the subject limits your objectivity, and consequently, your messaging. So while an agency will depend on your guidance, they’ll bring a fresh perspective on creative ideas. Outside opinions are always worth considering, even if they are declined.

2. Development of professional branding and marketing materials.
Your business productivity should be second to nothing on your to-do list. So why slow it down with marketing if it’s not in your skill set? Sure, it’s fun to choose logo colors, or to help write website copy. And it probably would be fun to replace your car engine too, but your mechanic might suggest you let him take that project on. A good agency team knows when input is needed to fill in the blanks or help make decisions, and they won’t hesitate to call on the right client contact.

3. Experience with the right tools.
An outside marketing agency has one job: to market others effectively and favorably. The marketing tools needed for projects do change over time – a trend that fatigues all in-house marketing departments. An outside agency will keep pace with contemporary digital tools and suggest ideas that maximize exposure, increase efficiency, reduce costs, and the like.

And when it comes to updated software and hardware – crucial tools of the trade – reputable outside agencies must keep pace in order to create high quality work, and to remain compliant with industry standards.

4. Your in-house marketing team needs help!
There may be projects in your company that are low priority, or could take a longer period of time, or might require outside assistance. These are the best ways to utilize an outside agency, while your in-house team manages more crucial tasks.

5. Access to staff with variable disciplines.
Full service agency teams have a range of professional creative staff members who can assist with diverse marketing projects, including website or print design, social media, video production, copywriting, media skills, and more.

For organizations with in-house marketing staff, a successful relationship with an outside marketing agency allows internal staff the freedom to work on strategic and high profile projects while agency staff offers support on other tasks and even provides second opinions. Companies with no internal staff can benefit from an agency’s services on an ad hoc basis or with a more structured commitment for continuity.

Every advertising agency relationship is custom built on client need, so maintain an open dialogue that conforms to your firm’s individual requirements.