Six Reasons To Love Twitter

When it comes to social media for business, nothing compares to Twitter. Yes, you read that right – Twitter.

What about LinkedIn? you ask breathlessly. Too close-looped and multi-layered. 

Or Facebook? Ditto, plus too much cocktail party thrown in.

Instagram? Great for images that resonate, but not for sharing powerful business ideas.

Here are six reasons to love Twitter:

1. Brevity. A 140-character limit keeps content to the point. Tweeters find a way to say it shorter, and followers appreciate the fact that they can grasp content with no protracted discussion or soapboxing. 

2. Hashtags. Like supermarket express lines, hashtags allow you to move ahead of the masses bogged down with other social media and Google Oogling. Just click on a hashtag and view all manner of discussion on a specific subject. 

3. Audience. The potential for a simple tweet to reach thousands – or even millions – of people in a short time period is very real. 

4. One Size Fits All. Twitter is really a network that thrives on sharing information on any topic for anyone, from the curious, to the intrigued to the passionate. 

5. Efficiency. Twitter allows people to tweet or follow quickly, simply, with no messy permissions needed, and without a long-term commitment. It’s a purer channel of communication, traveled by individuals who share the Twitter ideal. 

6. Quality,  Not Quantity. One meaningful, useful tweet is worth one hundred insignificant ones. When you tweet, aspire to be re-tweeted, the highest compliment on Twitter.

If you’re not using Twitter to disseminate ideas, concepts and trending thoughts in business, you’re missing a true opportunity to participate, learn and perhaps increase your own visibility.