Mobile Websites: The Time Has Come…

If you think you can put off designing a mobile website for yet another year, think again.

In 2011, there were 835 million smartphone users and 5.6 billion feature phone users.

By 2015, global Internet usage will more than double - and most of these users will be mobile.

Any mobile website development should include the following considerations:

• When people access sites using mobile devices, their measured usability is much higher for mobile sites than for full sites.
• Consider a mobile app in place of a full mobile website for cost-effectiveness.
• If mobile users arrive at your full site's URL, provide a re-direction to your mobile site. Some search engines still don't rank mobile sites favorably enough for mobile users, so users unwittingly arrive at a full site.
• Or, offer a distinct link from your full site to your mobile website (or app) for those mobile users who may be directed to your full site.
• Similarly, offer a link from your mobile website to your full website for those few users who require special features only available on the full site.