Website Success

How would you judge the success of your website?

Is it by the number of visitors?

The search engine ranking?

The accurate depiction of your product or services?

Most web users recently surveyed indicated that a website was considered successful if it efficiently provided the information that was sought.

Here are a few suggestions for ways to make a website more successful and useful for any target audience.

Don’t Sell Your Product – Offer A Resource
Your product will sell itself if you offer visitors the information they crave.

1. Skip your pitch and build a website that serves as a true information source.
2. Write and post articles that relate to your product or service.
3. Provide a forum where you can answer questions from visitors.
4. Keep content rich and timely.

Write Short and Lean
For web visitors, less is often more.

1. Visitors want facts and don’t want to waste time looking for them.
2. Get to the point and deliver the goods.

Think Navigation
Offer simple, logical navigation so that visitors can easily locate what they need.

1. Organize the site in a hierarchical format.
2. Ensure that important pages are only one mouse click away.

Build Community
Encourage visitors to utilize your site as a resource; offer relevant content and features that support the common interests of your audience.

1. Foster community among visitors.
2. Provide forums and newsletters.