Thursday, November 14, 2013
Wednesday, November 6, 2013
What Do Google’s Formula Changes Mean To You?
Google’s “Hummingbird” Update Impacts 90% of
All Searches. How Does Your Website Rank?
Four Things You Need To Know About Hummingbird:
What You Can And Should Do:
All Searches. How Does Your Website Rank?
Four Things You Need To Know About Hummingbird:
- Keyword data is no longer available in Google Analytics.
- Website queries now rely less on keywords because Hummingbird can interpret the relevance of phrases.
- This direction is more prevalent for “voiced” inquiries, as seen in mobile search.
- The initiative for sustainable and ethical content will be key to successful search engine results pages (SERPs) ranking.
What You Can And Should Do:
- Monitor your website for SERPs. Note any changes from previous results.
- If no changes are noted (or if positive changes are observed), your website likely pleases the Google gods.
- Stay true to the course that provides meaningful content to your audience, and your efforts will be rewarded. In short, be more “PBS” and less “QVC”.
- If you discern a notable downturn in SERP ranking or in visitor traffic, talk with us about remedies to address your concerns.
View Visionary's Infographic on Google's Hummingbird Update |
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